Frenchcolwell's Blog

Altius Group – development of a new umbrella brand

frenchcolwell — Fri, 08 Oct 2010 09:34:59 +0000

Altius

One of the UK’s leading business transfer agents wanted to unify their existing group of sector and regional based business transfer companies in order to communicate their vast experience and knowledge across the business transfer market.

We suggested that they introduce an umbrella brand which would overarch their different sub-brands, uniting them in a single message of high standards, consistency and quality, yet preserving their individual expertise of the diverse requirements of their customers.

Altius was created to reflect their boutique approach to business; personal and tailored to the individual needs of each client. The new brand is stylish and modern whilst maintaining an air of professionalism and stature.

Bis-Kits = delicious!

frenchcolwell — Tue, 07 Sep 2010 10:32:55 +0000

Bis-kits, a cottage industry business which produce handmade, ready-to-bake biscuit dough came to us needing an identity, website, packaging, photography and a general helping hand in getting their new biscuit concept launched.

brand development, website and packaging for bis-kits

This was a lovely project and it was a thoroughly enjoyable experience working with Georgina and Tim Marlow on their new venture.

The end results were brilliant and, in my opinion, some of the best work we have done. The friendly, approachable and contemporary feel of the brand conveys the personality of the business and its entrepreneurial founders perfectly. Check out their website to see the results and to find out where you can get your hands on their yummy biscuit dough at your local farmers markets.

The SME Hub – brand identity

frenchcolwell — Tue, 17 Aug 2010 14:59:33 +0000

The SME Hub is a brand new membership networking community designed especially for the SME marketplace. A parent brand and product family were required which would resonate with the SME community.

SME Hub and product family

The iconography is visually strong and instantly recognisable as part of the SME suite of products and offerings.

Kings Business Transfer re-brand

frenchcolwell — Sun, 15 Aug 2010 14:00:03 +0000

Kings Business Transfer, one of the leading business transfer agents in the north west approached us with a re-brand, the existing branding was starting to look dated and they wanted a fresh new look which would illustrate their trusted and professional yet unique approach.

Kings re-brand

The striking new identity is professional using a serif font, yet modern and individual in the choice of colour and treatment of the chess piece. The marketing team were delighted with our presentation and are rolling out the chosen identity over the coming weeks.

New B2Group Website

frenchcolwell — Fri, 30 Jul 2010 15:08:37 +0000

We have recently been involved in the development and launch of the new site for the innovative business-to-business marketing company, B2Group. After an in-depth consultation and design process we finally launched the site last week to much praise from the client and their peers.

The Business Energy Company brand and website design

frenchcolwell — Thu, 01 Jul 2010 14:30:42 +0000

The Business Energy Company are a utility broker who can help businesses save money on their utility bills. They needed an identity and website which would quickly convey their proposition to busy business owners.

The Business Energy Company brand, website and stationery

B2 Group Brand Identity

frenchcolwell — Tue, 15 Jun 2010 13:26:39 +0000

B2 Group needed a professional yet forward looking identity to help in their launch of several innovative B2B marketing solutions.

The project included brand launch, website, sales collateral and production of an information memorandum encompassing highly detailed information about the company.

DEW Environmental

frenchcolwell — Tue, 15 Jun 2010 10:19:59 +0000

DEW (Doncaster Energy from Waste) was an exciting and sensitive project which brought us together with the in-house marketing facility at Waystone Ltd.

We developed a striking, approachable and positive identity to help get across the positive implications of this impressive, green development.

Website, brochure and event display stands were produced but our particular favourite was the online animation video we created to help explain what the DEW project involved and the benefits it would have to the local community.

Ford Campbell Corporate Finance

frenchcolwell — Tue, 15 Jun 2010 09:00:43 +0000

We have worked with corporate finance specialists Ford Campbell for a number of years on everything from their initial re-brand in 2008 through to a continued marketing programme and online development.